How to Build a Product or Service into a World-Class Brand
Al Ries
Branding.
Dubbed by many the “marketing buzzword” of the late ‘90s, everyone knows that building your product or service into a bona fide brand is the only way to cut through the clutter in...
Why do you want this job? Why should I hire you? Why do you want to leave your current job? Do you have convincing answers ready for these important questions? Landing a good job is a competitive...
Who We Are, How We Think, What We Do: Insight and Inspiration From 50 Key Books
Tom Butler-Bowdon
A Thinking Person's Guide to Popular Psychology We would all like to know the secrets of human nature - who we are, how we think, and what we do. In a journey that spans 50 books, hundreds of ideas,...
Using the lessons of Noah’s ark, Micheal Levine, founder and owner of Levine Communications, based in Los Angeles, offers a lighthearted approach to the serious business of taking stock, taking...
In 7 Steps to Fearless Speaking, communications consultant Lilyan Wilder will teach you how to cope with the panic, avoidance, and trauma of speaking as you give the gift of your convictions and...
THE ART OF INFLUENCE will make you think twice about everything you've ever learned about influence. As Chris Widener's inspiring story reveals, it's not something you "do" to other people but...
10 Real-Life Lessons Every Entrepreneur Should Know About Building a Multimillion-Dollar Business
Robert T. Kiyosaki
The real secret to making money and reaching financial independence is not staying an employee, but starting a company and quickly developing it. This book is for aspiring entrepreneurs who need to...
How to Liberate Your Customers from Customer Service, Keep Them Happy, and Control Costs
Bill Price
Most customer service operations have it wrong. They gauge their effectiveness and productivity based on the number of customer calls or contacts they handle. But do your customers really want a...
Communicating effectively should be the simplest thing in the world, we talk and listen - or do we? And is that all there is to it? This audiobook shows you: how to read, interpret and use body...
